Bellevue Beat | New Eddie Bauer flagship store opens at Bellevue Square
Mike Egeck, President & CEO of Eddie Bauer, inside the Ice Box announcing the grand opening of the new flagship store
On Sunday, September 18, Eddie Bauer will be opening its newly redesigned and relocated flagship store at Bellevue Square featuring the Eddie Bauer Ice Box. Exclusive to Bellevue Square, the Ice Box will allow customers to test the world's best outerwear in sub-zero conditions.
The new 4,200 square foot store is the latest to open as part of the brand's broader retail strategy to create a more meaningful and curated shopping experience for active outdoor enthusiasts. The store will offer premium-quality outerwear, apparel and gear; enabling people to live their adventure.
With a new design aesthetic that combines organic finishes such as concrete, metals and reclaimed wood, the store showcases a wide selection of Eddie Bauer products curated by outdoor activity. From mountain sports and hiking to training, travel and lifestyle; consumers will have access to the very latest in outerwear from First Ascent, Motion activewear, Travex travel apparel and the Sport Shop collection for fishing and field.
Grand Opening Celebration - Sunday, September 18, 11am - 7pm
To celebrate the grand opening of the new flagship store, Eddie Bauer will be hosting a series of fun, camping-related challenges at the Bellevue Square Center Court from 11am - 7pm where guests can participate to win discounts and prizes. In addition, Eddie Bauer will debut the first-of-its-kind Eddie Bauer Ice Box to consumers.
Other activities will include a free Photography Class with Seattle Professional Photographer Scott Kranz from 2-2:30pm and a Jujubeet Nutrition Class + Juice Sampling with Registered Dietician Elena Razmpoosh: The Importance of Pre/Post-Workout Fuel from 3-3:30pm.
Introducing Eddie Bauer Custom
To continue its legacy of innovation, the Eddie Bauer Bellevue store will have two in-store design kiosks where customers can fully customize two integral jacket styles in the First Ascent series, the MicroTherm Jacket and Sandstone Jacket. With more than 1 million possible design combinations, the Eddie Bauer Custom interactive online platform brings the customer's MicroTherm and Sandstone designs to life as they work through the distinct areas that can be fully customized by color and pattern including. Designs can be saved allowing customers to modify and perfect their jacket before purchase. Once an order has been placed, customers will have the option to socialize their design on Facebook, Twitter, Pinterest, and be highlighted in Eddie Bauer's inspirational design gallery. After placing an order, customers will receive their custom jacket in 4-6 weeks. The Eddie Bauer Custom platform is also available online at Eddie Bauer Custom.
The new Eddie Bauer flagship store is located on the first floor of Bellevue Square across from Anthropologie.
Published: September 15, 2016
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